Marketing & PR

01 / MARKETING + PR

Fill the room.
Then make
it travel.

EVENT MARKETING
AUDIENCE GROWTH
PR / PRESS
We support events before, during and after launch—building the online presence, reach, sales and communications around the experience itself.
02 / WHAT WE DO

The event is only
half the work.

We have produced and supported sell-out shows, and we understand that a strong event needs more than a good idea. It needs the right audience, a clear presence online, consistent communication and a route from attention to ticket or guest conversion.

We can provide one-off campaign support around a single event or remain involved on an ongoing basis across recurring programming. The scope is shaped around what your team actually needs.

L1002503

Sold out.

ABRAXAS / EVENT MARKETING
ATTENTION IS USEFUL.
ATTENDANCE IS BETTER.
REACH / CONVERSION / SALES
CAMPAIGN / AUDIENCE / PRESS
RESULTS / 001
04 / SUPPORT AREAS

Use us for one campaign or the whole rhythm around it.

01

One-off Event Marketing

Campaign planning, messaging, content direction, audience targeting, launch rhythm and sales support around a single event.

CAMPAIGN / SALES / LAUNCH
02

Ongoing Marketing Support

Consistent support across recurring events or a live programme, helping maintain momentum, audience recognition and a coherent public presence.

CONTINUITY / GROWTH / RHYTHM
03

Online Event Presence

How the event appears, reads and behaves online—from positioning and campaign language to content planning and the journey toward conversion.

POSITION / CONTENT / CONVERSION
04

Audience + Sales

We look at who needs to see the event, what should move them to act and where friction is stopping attention from becoming attendance.

REACH / INTENT / SALES
05

PR

Press-facing positioning, story angles, outreach strategy and media support designed around what is genuinely newsworthy or culturally relevant.

PRESS / STORY / RELEVANCE
05 / ONLINE PRESENCE

We manage the path
from discovery
to attendance.

When we manage an event's online presence, the exact scope can be agreed around the project: strategy, content direction, channel planning, reach, sales, reporting or a combination of those elements.

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DISCOVERY
WHO SEES IT?
INTEREST
WHY SHOULD THEY CARE?
CONVERSION
WHAT MAKES THEM ACT?
RETURN
WHAT BRINGS THEM BACK?
06 / TEAM STRUCTURE

Inside your team
or outside it.

In-house Support

We can work alongside your marketing, events or brand team—adding event-specific strategy, creative direction or campaign delivery where extra capacity is needed.

External Partner

We can take ownership of the marketing function around the event and coordinate the work externally while keeping your internal stakeholders close to the key decisions.

One-off Campaign

A defined campaign around one event, launch or activation with a clear beginning, delivery period and post-event closeout.

Ongoing Support

Retained or recurring support for programmes that need continuity, audience growth and a recognisable communications rhythm across the year.

07 / PR

Give the event a reason to be talked about.

The story should be as clear as the event.

POSITIONING What is the story?
ANGLES Why now?
OUTREACH Who needs to hear it?
PRESS MATERIALS What do they need to understand quickly?
FOLLOW-UP What continues after the event?
08 / POST-EVENT

Do not lose the value once the room empties.

01

Debrief

Review what worked, what underperformed and what changed once the campaign met the real audience.

02

Data

Pull together useful signals around reach, engagement, attendance, conversion and campaign performance.

03

Content

Identify what should continue to circulate after the event and how to extend the life of the strongest assets and stories.

04

Next Move

Turn the findings into recommendations for the next edition, campaign or audience-building phase.

09 / PROCESS

From attention
to attendance.

01

Position

Define the event, the audience, the reason to care and the commercial outcome that matters.

02

Launch

Build the campaign rhythm, messaging, content direction and channel plan around the event.

03

Convert

Track where attention is becoming action and adjust the route toward attendance or sales.

04

Learn

Review the data, the audience response and what should be carried into the next campaign.

A full room
starts long before
the doors open.

POSITION / REACH / SALES / PRESS / DATA / RETURN
11 / CAPABILITIES

What we can support

Event Marketing Strategy
Campaign Planning
Audience Strategy
Content Direction
Online Event Presence
Ticket / Sales Support
Reach + Growth
Partnership Strategy
PR Positioning
Press Outreach
Press Materials
Campaign Reporting
Post-event Debrief
Performance Data
Next-edition Recommendations
Enter the conversation

Make sure
they hear about it.

Start a campaign