Get the room
full.
Then keep it moving.
MARKETING
PR
The event needs
an audience.
The audience needs
a reason.
This part of Abraxas sits around the commercial and public life of an event: how it is positioned, who sees it, what moves them to act, how ticket or guest conversion is supported and how the story travels through press and partnerships.
You can bring us in to execute the work directly, use us as a strategic consultancy, or ask us to focus specifically on the sales journey around one event or recurring programme.
Three ways into the same problem.
Marketing + PR
Direct campaign support around online presence, audience reach, content, sales, press and post-event follow-up.
02Consultancy
Strategic review and guidance for teams that need sharper positioning, better conversion, clearer audience thinking or an external view.
03Sales
Focused support on the route from interest to ticket, registration, booking or guest confirmation—especially when demand needs help converting.
Attention is not
the same as demand.
Ticket Journey
Review the path from discovery to purchase and identify where hesitation, friction or weak messaging is costing conversion.
Offer + Timing
Pressure-test what is being sold, how clearly the value is expressed and whether campaign timing supports the decision you want people to make.
Audience Segments
Different audiences may need different reasons to act. We can help structure the message and sales journey around those differences.
Sales Review
For a live campaign, we can assess where demand is soft, what is already working and where the next intervention is most likely to matter.
Discovery is only
the first room.
Marketing, sales and PR are different parts of the same audience journey. We look at how people move from first contact to interest, conversion, attendance and return.
WHO SEES IT?
WHY SHOULD THEY CARE?
WHAT MAKES THEM ACT?
WHAT MAKES THEM COME BACK?
Choose the level of involvement.
We run the work.
We can take ownership of agreed marketing, sales or PR activity around the event and deliver it directly.
We sharpen the work.
Your team keeps delivery while we review strategy, audience, sales, messaging, PR or the campaign as a whole.
We work inside the team.
For recurring programmes, we can work alongside your existing marketing, events, sales or communications team on an ongoing basis.
What can sit underneath this umbrella.
Build demand.
Positioning, campaign planning, content direction, audience growth, online presence and launch rhythm.
Turn demand into action.
Ticket journey, sales messaging, conversion review, audience segments and live campaign pressure-testing.
Give the event a public story.
Press positioning, story angles, outreach logic, cultural relevance and media-facing materials.
Use what happened.
Debrief, campaign data, audience signals, post-event content and recommendations for the next edition.